Case Study
Empowering a leading bank in Egypt with intelligent push notifications
Discover how we revolutionised mobile banking engagement with Notifyr in one of the leading banks in Egypt, an intelligent, secure, and high-speed push notification platform that enables banks to deliver half a million personalised messages in just 20 minutes, all while maintaining full control over customer data.
Output Achieved
About the project
Our client, a leading retail bank in Egypt, wanted to strengthen real-time engagement the mobile . With millions of customers relying on instant digital communication, the bank needed a secure, scalable, and personalised push notification solution that could handle high-volume messaging without compromising performance or compliance.
To meet this challenge, we conceptualised and developed Notifyr, an enterprise-grade push notification management system designed to of messages in just a few minutes securely and intelligently.
The Challenge
Many banks depend on third-party messaging platforms for customer communication, which often results in:
Limited control over customer data and privacy.
High dependency on developers for message setup and campaign deployment.
Lack of visibility into message delivery and engagement metrics.
Increased costs from managing multiple external systems.
The client needed a custom-developed, cost-efficient, and secure push notification solution that could:
Send customised and bulk notifications instantly.
Track delivery, engagement, and open rates in real time.
Support both Android (FCM) and iOS (APNS) seamlessly.
Empower marketing and product teams to manage campaigns independently.
Our Approach
The Digichorus team built Notifyr, a powerful, modular notification platform designed to give banks speed, scalability, and security all within their own infrastructure.
Dual-Component Architecture: Campaign Manager + Notification Engine
Notifyr’s architecture combines two synchronised components for maximum efficiency:
Campaign Management System:
Enables marketing and business teams to create, schedule, and personalise campaigns with rich templates, media, and call-to-action links without coding.Notification Engine: A high-performance backend powered by Java and Spring Boot, seamlessly connected to Google FCM and APNS, capable of processing 500,000 notifications in under 20 minutes. Equipped with failover mechanisms and real-time tracking, it ensures precision delivery and reliability.
Seamless Integration with Mobile Platforms
Through API-driven automation, every customer event, from transactions to onboarding, triggers real-time, contextual notifications.This closed-loop communication ensures consistency, eliminates duplication, and enhances user experience across all digital channels.
User Empowerment and Self-Service Design
Notifyr eliminates IT dependency through a user-friendly web console built with empowering non-technical users to:
Craft and schedule campaigns effortlessly.
Segment audiences by demographics, activity, or geography.
Monitor campaign performance through real-time analytics dashboards.
Reuse multilingual templates for global reach.
This self-service model improved agility, reduced turnaround time, and increased overall operational efficiency.
Scalability and Performance Engineering
The backend, built on Spring Boot’s asynchronous processing, was stress-tested to handle massive concurrent loads with minimal latency.
Key optimisations included:
Asynchronous message queues for parallel processing.
Database caching for improved reliability and zero data loss.
Data Security and Control
Recognising the sensitivity of banking data, Digichorus ensured bank-level data security throughout Notifyr’s architecture:
Complete data ownership: No third-party access to customer information.
Role-based access control: Ensures privacy and internal compliance.
Solution
Notifyr was engineered to be a comprehensive communication suite combining campaign management, real-time analytics, and intelligent automation.
Key Features
Real-Time Analytics & Dashboards: Visual insights into delivery, engagement, and performance trends.
Custom Templates & Multilingual Support: Pre-built, editable templates for localised messaging.
Campaign Scheduler & Segmentation: Targeted delivery by customer group or region.
Transactional & Promotional Use Cases: From fund transfers and account alerts to product promotions.
Problems Solved by Notifyr
Take Charge of Your Data: Full control and visibility without third-party interference.
Break Free from Dependency: Empower non-technical teams to manage notifications independently.
Integrate Seamlessly: Unified APIs across platforms reduce infrastructure complexity.
Maximise Reach, Minimise Effort: Deliver massive message volumes efficiently and consistently.
The Impact
Notifyr’s deployment transformed the bank’s digital communication landscape:
Zero third-party dependency, ensuring complete data ownership.
reduction in operational overhead through self-service capabilities.
Enhanced engagement, driven by real-time personalisation and delivery accuracy.
By combining speed, security, and scalability, Notifyr established a unified communication ecosystem across the bank’s digital channels, elevating customer trust and engagement.
